Phillip Burrows

About

Agency - Tattoo Projects
Client - Sheetz
Peanut butter pickle twinkie

It was a hot August day in Charlotte, NC. My art director and I were concepting Hostess social posts when we had the idea to make a weird post people would probably ignore. Peanut butter pickle flavored Twinkies. Weird, but innocent enough. We were wrong, the post went viral, and we got a stern talking to from the client. But not before we got a whole lot of earned media.