Agency - Madwell
Client - Fernet-Branca
Summon the Spirit of Fernet-Branca

Fernet fans are no strangers to the bizarre and the occult, spending much of their time communing over shots of the dark elixer in dive bars and speakeasies. So when Fernet wanted make its mark on Halloween, we launched frightening content leading up to a week-long supernatural haunted mansion experience in New Orleans.